Privacy policy

This Privacy Policy describes how Drip Lash (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including:

  • Web browser
  • IP address
  • Time zone
  • Cookies installed on your device

As you browse, we also collect information about:

  • Pages or products viewed
  • Referring websites or search terms
  • How you interact with the Site

We refer to this as Device Information.


Technologies we use

  • Cookies – small data files placed on your device.
    Learn more: http://www.allaboutcookies.org
  • Log files – track actions on the Site (IP address, browser type, ISP, date/time).
  • Web beacons, pixels & tags – track browsing behaviour.
  • Google Analytics – helps us understand how customers use the Site.
    Privacy info: https://www.google.com/intl/en/policies/privacy/
    Opt-out: https://tools.google.com/dlpage/gaoptout
  • Email marketing platforms (e.g., Mailchimp) – used for email subscriptions and communications.
    Cookie info: https://mailchimp.com/legal/cookies/
  • Advertising & targeting cookies – used to deliver relevant ads and measure marketing performance.

Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing & shipping address
  • Payment details (card, Apple Pay, Google Pay, PayPal, Klarna)
  • Email address
  • Phone number

This is referred to as Order Information.

Personal Information includes both Device Information and Order Information.


HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information to:

  • Process payments
  • Arrange shipping
  • Send order confirmations
  • Communicate with you
  • Screen for fraud or risk
  • Provide marketing communications (where consent has been given)

We use Device Information to:

  • Prevent fraud
  • Improve and optimise the Site
  • Understand customer behaviour
  • Measure marketing effectiveness


SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to operate our business, including:

  • Shopify – our e-commerce platform
    https://www.shopify.com/legal/privacy
  • Google Analytics – for site performance insights

We may also share information to:

  • Comply with laws and regulations
  • Respond to lawful requests
  • Protect our rights


TARGETED ADVERTISING & MARKETING

We may use your information to provide relevant advertising.

You can opt out via:

  • Email marketing: unsubscribe via link in emails
  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com

You can also visit:
http://optout.aboutads.info/


DO NOT TRACK

We do not change our data collection practices when a Do Not Track signal is detected.


TEXT MARKETING NOTIFICATIONS

By subscribing to Drip Lash SMS notifications, you agree to receive automated marketing texts.
Message frequency varies. Message & data rates may apply.

You can opt out at any time by replying:
STOP, END, CANCEL, UNSUBSCRIBE or QUIT
Reply HELP for support.

Consent is not a condition of purchase.



YOUR RIGHTS (GDPR)

If you are a UK or EU resident, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing

To exercise these rights, contact us using the details below.

Please note your data may be transferred outside the UK/EU (including Canada and the USA).


DATA RETENTION

We retain Order Information for our records unless you request deletion.
Data may also be retained to comply with legal, safety, and regulatory requirements.


MINORS

The Site is not intended for individuals under 16 years of age.


CHANGES TO THIS POLICY

We may update this policy from time to time for legal or operational reasons.
Changes will be posted on this page.


KLARNA

If you choose Klarna at checkout, we share necessary information (contact and order details) so Klarna can assess eligibility.

Klarna privacy policy:
https://www.klarna.com/uk/privacy/

CONTACT US

For questions, complaints, or requests regarding your personal data, contact: support@driplash.co.uk

Drip Lash Promise

Your privacy matters to us. We handle your data responsibly, transparently, and securely.